In the spirit of continuous improvement, a few exciting changes have been made to the men’s line. Total Wash Face & Body Cleanser is now packaged in a 6 oz. white tube with a taller profile, making it a more cohesive part of any retail display. The formula has remained the same. A longstanding favorite among our customers and their patients alike, Total Strength Line & Pore Minimizer is unchanged. The biggest difference in the men's line is that we are now guiding male PCA SKIN® users to our comprehensive suite of sun protection products. We feel strongly that our entire SPF line offers unsurpassed defense against damaging UV rays. To this end, Total Defense Calming Hydrator SPF 25 has been discontinued.
The three-step system that was initiated with the original launch of the men's line can still easily be followed. The only change that needs to be communicated to patients is that they have the freedom to select any of our unparalleled sun protection products to round out their regimen. We have found that Weightless Protection SPF 45 tends to be the favorite among men, due to its high SPF value and virtually undetectable finish on the skin. We will now be including Weightless Protection SPF 45 in the full- and trial-size men's solutions.
Please feel free to contact us at 877.PCA.SKIN (722.7546) or visit us at
pcaskin.com for more information on these exciting updates.
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